CenturyLink will now be recognised as Lumen Technologies, or Lumen, the provider big introduced on Monday.
The rebrand to Lumen will emphasize the company‘s target on next-technology community companies to assist company shoppers completely transform, like good cities, virtual collaboration, and superior-efficiency networking and protection, CenturyLink mentioned.
Garrett Gee, senior vice president, oblique revenue for CenturyLink and now Lumen, said that the firm has maintained a productive associate software for additional than 25 decades mainly because of its determination to evolving and providing the significant solutions to its associates and their consumers. “This alter is no various,” Gee claimed in an e mail to CRN.
“Businesses throughout the globe require options that offer a electronic, on-desire encounter and that is our concentration with the Lumen Platform,“ he claimed. ”Our Platform is how we will deliver those vital remedies, like networking, stability and communications and collaboration, in a substantially a lot more integrated and productive fashion.”
[Related: CenturyLink Enterprise Customers ‘Buying Again’ While SMB Sales Slumps]
CenturyLink, based mostly in Monroe, La., at the exact same time introduced Quantum Fiber, a electronic system for delivering fiber-dependent merchandise and services to citizens and compact business shoppers that‘s dependent on Lumen’s in depth fiber footprint and network infrastructure. Quantum Fiber will be delivered underneath the CenturyLink brand title, the carrier said.
The CenturyLink brand title will be retained for household expert services and some tiny company expert services, the business mentioned. Quantum Fiber will be a CenturyLink assistance and the brand name will operate as a individual manufacturer from Lumen. CenturyLink, which generates a few-quarters of its revenue from business buyers, introduced in May well 2019 that it was purchasing about or looking for “strategic options” for its shopper business.
“Our individuals are dedicated to furthering human progress through technological innovation,” stated CenturyLink-turned Lumen president and CEO Jeff Storey in a assertion. “Lumen is all about enabling the remarkable likely of our customers, by using our engineering platform, our people, and our relationships with consumers and associates.”
CenturyLink/Lumen‘s technological innovation and services will proceed to lean on the carrier’s worldwide fiber network infrastructure and edge cloud abilities as a secure foundation for new application and information providers that prospects have to have appropriate now, the carrier explained.
“All of our futures will be pushed by smart items, programs and electronic solutions that use info for transformational reasons. To provide this colossal have to have and even more human progress by means of technologies, we have launched Lumen and are delivering our know-how through the Lumen Platform, a system for astounding matters,” explained CenturyLink/Lumen‘s Chief Promoting Officer Shaun Andrews in a assertion.
CenturyLink reported it doesn’t program on shifting its economic approach or financial reporting as a result of the title change. The company‘s inventory ticker will alter from CTL to LUMN on the opening of the trading working day on Sept. 18, 2020.
CenturyLink’s stock was up extra than 3 per cent to $11.02 on Monday following the information was declared.