CenturyLink rebrands as Lumen Technologies

So Farrare

It truly is a bold, new period for CenturyLink as it rebrands underneath a few independent entities: Lumen Technologies, CenturyLink and Quantum Fiber.

Lumen Technologies’ system provides together a world fiber community, edge cloud abilities, and security and conversation and collaboration methods when Quantum Fiber is a membership-dependent, totally digital platform for delivering fiber-dependent products and solutions and services to people and compact businesses.

The CenturyLink model will proceed to be made use of for household and tiny company consumers around classic networks.

CenturyLink has occur a extended way considering the fact that it was launched as a regional telco in Monroe, Louisiana back again in 1968. The new manufacturer title is a reflection of Lumen’s concentration on enabling enterprises to navigate the difficulties of the fourth industrial revolution, which involve electronic systems these as artificial intelligence, cloud computing and autonomous vehicles. Lumen delivers both edge compute and intent-based mostly networking, among other abilities, into the fourth industrial revolution.

Aside of the new branding, Lumen sporting activities its very own inventory ticker (LUMN) as it groups the additional lucrative components of what was typically CenturyLink away from the a lot less worthwhile residential and modest company solutions. At the opening of trading on on Friday, the organization stock ticker will modify from CTL to LUMN. The corporation doesn’t intend to adjust its economic method or reporting going ahead.

“For the previous a few yrs we have been reinventing ourselves and repositioning the corporation to deliver on a model-new guarantee: Furthering human progress by way of technological innovation,” stated Lumen CTO Andrew Dugan, who held the exact title at CenturyLink. “We have been looking at this modify for several months. We are ideally positioned to support resolve the largest data and software issues of our time—this is why now is the appropriate time to introduce Lumen.”

Lumen blends the world wide fiber community infrastructure, edge cloud capabilities, protection and communication and collaboration solutions—together as a foundation for application and details providers that are even a lot more very important for the duration of Covid-19.

In a nutshell, Lumen gives the skill to handle latency, bandwidth and security for programs across cloud information centers, the industry edge and on-premises, according to a website by Dugan. As an alternative of placing crucial apps into a centralized cloud, Lumen’s edge compute platform, which features more than 100 active edge compute nodes throughout substantial metro markets in the U.S—puts them nearer to the conclusion person for lower latency and far better security.

“The Lumen brand is focused on supporting our company business enterprise prospects. It alludes to our community toughness and to the unbelievable capabilities driven by our system to enable transform how businesses work,” Dugan claimed.

The four critical pillars of the Lumen platform are adaptive networking, which involves intent-dependent networking that was a emphasis of Degree 3 prior to it remaining bought by CenturyLink four decades in the past, edge cloud and IT agility, linked security and communications and collaboration.

Lumen also introduced Quantum Fiber on Monday.

“Quantum Fiber is an important new model within just Lumen with a emphasis on top-quality fiber connectivity and a thoroughly enabled digital purchaser practical experience,” Dugan said. “Quantum Fiber serves household and little company consumers, and Lumen focuses on organization, government and worldwide corporations.”

In 2019, CenturyLink expanded its fiber community to get to an believed 300,000 added residences and little organizations with its gigabit assistance. CenturyLink’s client fiber-to-the-property (FTTH) assignments offer symmetrical speeds of up to 940 Mbps. The speedier speeds were being enabled in pieces of Boulder, Colo., Spokane, Clean., and Tucson, Ariz. past year.

CenturyLink earlier stated it would build out its fiber community to an more 400,000 homes and smaller enterprises this calendar year, together with in Denver, Omaha, Neb., Phoenix, Portland, Ore., Salt Lake City, Spokane, Wash., and Springfield, Mo.

Connected: CenturyLink suggests its fiber will allow 5G and other up coming-gen technologies

All informed, CenturyLink had about 450,000 global route miles of fiber throughout its community prior to the new brand identify, with earlier introduced ideas to include much more fiber this calendar year.

Many thanks to its fiber very first system, CenturyLink remodeled by itself from a traditional, legacy telco into a enterprise that is additional centered on fiber-based organization services and purposes. Lumen is designed on the back again of fiber conduit that previously belonged to firms such as Degree 3, Qwest, Broadwing and WilTel.

As CenturyLink switched its aim to offering fiber-based mostly providers, it has very long-viewed as offering off some of its a lot less profitable property, this sort of as the consumer division. By splitting of the far more worthwhile assets into Lumen, the remaining CenturyLink residential and tiny small business property could now be better positioned for a offer-off. Previous calendar year, CenturyLink employed monetary advisors to aid it determine which, if any, assets would be marketed.

“We will take into account all prospects that could be enhance shareholder value,” Dugan mentioned. “This (Lumen) was a proactive and strategic transfer to more precisely reflect the company we are now. We keep on to be centered on the very best techniques to support our customer buyers, supply price to our shareholders, and offer advancement options for our business. We are usually evaluating options that allow us to provide supplemental benefit.”

Dugan mentioned he couldn’t deliver a price tag determine in regards to re-branding the CenturyLink logo and advertising and marketing to Lumen, but claimed Lumen is in the early stages of the re-branding approach.

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