If you want to know exactly what to sell to your customers, leads and prospects on the Internet — not just what they will buy, but also what they won’t — then this article will show you how.
I spend a good chunk of my time interviewing Internet marketing experts, as well as other professionals at selling, copywriting and business.
And what I like to do — especially if I’m about to interview someone who is “high profile” — is send out an email to my list and tell them who I am about to interview and what questions they want me to ask and what they would like to learn from the interview.
Every single time I get dozens and dozens of emails doing just that. And then, when it comes time to do the interview, I know exactly what my listeners want and I go through those questions.
Okay, so what’s this got to do with your Internet marketing business?
Simple: You can easily use this exact same tactic yourself to find out exactly what your customers want before going through the expense and hassle of creating a promotion or developing any product ideas.
In other words, before you put a lot of time into creating a product and sales pitch, why not send an email to your list and ask them if they would be interested in a short report on whatever the subject is of the product you want to sell?
See how many people reply. If you get a lot of people asking for your information, then you can probably pursue it.
But, if you don’t get a lot of people wanting what you have, then chances are nobody is going to buy the information. I mean, if you can’t give it away free, how are you going to sell it?
And that’s really the key to making money online without a lot of grief and hassle.
Why guess what people want and are willing to pay for, when you can do a little bit of free research see what they want?